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When You Cannot Produce Results If You Live In A Search Engine Virtual Vacuum

Do yourself a favor. If you rely solely on your listings in the search engines to generate business, stop right now. Why? Because putting all your marketing dollars into a channel you can’t hope to control, is a fool’s game at best.

Just ask the myriad of businesses – large, small and medium – that woke up last week to discover their sites had suffered a substantial drop (or had disappeared altogether) in Google’s page results. You can almost hear their shrieks of protest, and their howls of “WHY ME!”

Of course, this happens every time Google makes a change to its algorithm. And each time it makes me wonder why some people (and I’m including serious marketing people with big budgets here) just never learn this basic truth: you cannot produce results if you live solely in a search engine’s virtual vacuum.

Google and other search engines should never be relied upon to generate consistent traffic to your website. They should never be relied upon to generate sales. If you want your business to succeed in the long term, you need to invest in a solid, strategic, well-rounded marketing strategy.

Unfortunately, there are too many businesses out there that are indifferent to marketing in other channels, let alone know how to use online and offline channels to create a competitive advantage.

So, as a reminder to everyone who thinks they can put all their marketing eggs in one basket and still succeed, here are some fundamentals:

Product:

Are you sure your product is the best it can be? Is it better than your competitors? Does it provide something valuable to your potential customers? If you can’t answer “yes’ to these three questions and clarify your answer, you need to go back to the drawing board and set some objectives.

Price:

Whether it’s a good thing or bad, the Internet means that customers can shop around for the best deal from the comfort of their armchair. As a business owner, you can complain and moan, but it won’t help you sell any more products. Make sure you offer the best deal and that your price is competitive, but don’t get caught up in price alone – there are other ways to convince consumers to buy from you.

Place:

Go ahead and put a billboard up in the middle of the Nevada desert. Use it to announce your latest product launch. Then sit back and enjoy the peace and quiet. That’s what you’re doing if you expect your website (and the search engines) to generate sales for you. A better way is to identify other marketing channels to promote your products.

Promotion:

What’s your offer? Why should consumers buy from you? If you know your customers and know your product, you’ll already have the answers. Look at using incentives that appeal to your target audience and complement your product. Consider direct mail, print, media and public relations and make sure you spend enough to deliver impact. The money you spend on promotion whether online of offline is an investment in the long-term success of your company.

Of course, following the above guidelines does not guarantee success, but they should at least encourage you think about and diversify your marketing efforts instead of relying on the whims of a search engine.

To your success,
Julia

Tags: Cannot, Engine, Live, Produce, Results, Search, Vacuum, Virtual

Proven Tips, Tools And Tactics To Produce Seo Friendly Websites

Important Website Search Engine Optimization Tips For You
By Sam D. Mann

PART 2
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Massive contemporary research has revealed that searchers virtually always click on the top results on the left hand side of the page, and then work their way from first to last of those top ten results to find what they are digging for.

If they cannot get the content that they’re looking for by doing this, at that time they might click on an ad, or they could go to the next page of the results and look at the natural (organic) search results that are featured in positions 11-20 for the word that they searched.

If you can get your website pages into the top ten or twenty of the natural search engine results, the chances of your being able to bring in readers are excellent. Of course, that is everyone else’s aim as well, so the battle for those coveted top ten spots can be tremendously aggressive.

Even with that competition, you have to do everything that you can to have your page featured, and 1 of the ways that you do this is thru the use of what are identified as search engine optimization (or Website Search Engine Optimization) tactics to the development of your pages.

Continuing from PART 1…

Hwere are some Suggestions to assist you in elevating your web page to the top of the search engines.

The Home Page
Your homepage is the most important page on your web page. If you concentrate your most important keywords and key phrases in your homepage many times, the search engines will assuredly notice and index it as a result.

Tip #3.
Your objective with your blog is to rank well for your foremost terms and channel your customers into your website. This means no adsense and no affiliate links for your most important blogs.

There are 2 main areas of attention when talking about how to move your site to the top of the search engines. The 1st are the on page seo factors and the 2nd are the off page seo factors.

The on page seo factors are the easiest and quickest to deal with. So, let us focus our mind on those first. Understand that they are essential but not the most influential. Why? Because in the long run, the off-page factors will have more credence. But, having said that, if your on-page factors are not set up correctly you will more than likely lose a good deal of the benefits your off-page efforts could bring in.

Of the on page seo factors possibly about 4 of these are undetectable to your web site visitors.

The concealed elements are:
Meta Tags. The meta tags are in the concealed code that the search engines can see, but your traffic generally do not see. You need to understand how to “see” them on your site and your competitor’s sites too!

Tip #4.
Do not produce sites that contain only affiliate links and no constructive content that may be of use to your readers. Stay away from padding pages with extraneous words and content. Moreover, do not make numerous pages, subdomains, or domains with significantly duplicate content. Do not cheat your users, i.e. those people that will surf your website by providing them with inappropriate information or fraudulent schemes.

The meta tags include your title, description and keywords. The other unseen item is called an H1 tag. The results of it are visible. Knowing the significance of (and how to use) these TAGS will allow you to produce improvements to your web pages. This on its own will make a significant difference to your page ranking. So keep reading…

The hidden fundamentals to attract the search engine bots to your web page are:
• Title tags.
• Your keywords.
• Your meta description.
• h1 tag.

The observable elements of your page
From a search engine optimisation standpoint, the key factor for any web site is your mixture of keywords. These are important in both the visible and hidden portions of the page. They ought to be in your meta tag title tags, keyword list, description and headline. They must also be on your page.

Critical visible elements of your page contain:
The first 50 words (specifically,) and the full amount number of words altogether. You need to have your main keyword(s) appear in the first 50 words of your page text at least once.

Following the trouble-free tips laid out above, will definitely boost up your traffic and search engine rankings for free.

Brought to you by…
Sam D. Mann has a network of blogs where you can find free affiliate marketing strategies tips and tools, reviews, software downloads, blogging and article resources plus access to some fine free tutorials.

Tags: Friendly, Produce, Proven, Tactics, Tips, Tools, Websites